8.5.09

You Bet Your Life




I wonder if tourists will flock back to Mexico after hearing about this: "AM Resorts, a hotel chain, announced a 'flu-free guarantee' at 10 of its 11 Mexico hotels beginning Friday. The company will give three free vacations over the next three years to any customer unfortunate enough to pick up the H1N1 flu virus at one of its Mexico resorts." (CNN.com 9.5.09)
Would they offer six more free vacations if someone caught the flu bug a second time while using one of the free offers? This novel marketing idea has has life-long (though not necessarily long-life) free vacation potential.
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Photo location: Bang Saphan, Prachuab Khirikan province

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