The New York Times
A Penny for My Thoughts?
By Maureen Dowd
November 30, 2008
(Excerpts)
Pasadena, Calif.
I visited the future, and it was wearing a bow tie and calling itself “Thomas Edison.”
The newspaper business is not only crumpling up, James Macpherson informed me here, it is probably holding “a one-way ticket to Bangalore.”
Macpherson - bow-tied and white-haired but boyish-looking at 53 - should know. He pioneered “glocal” news - outsourcing Pasadena coverage to India at Pasadena Now, his daily online “newspaperless,” as he likes to call it. Indians are writing about everything from the Pasadena Christmas tree-lighting ceremony to kitchen remodeling to city debates about eliminating plastic shopping bags.
“Everyone has to get ready for what’s inevitable — like King Canute and the tide coming in — and that’s really my message to the industry,” the editor and publisher said. “Many newspapers are dead men walking. They’re going to be replaced by smaller, nimbler, multiple Internet-centric kinds of things such as what I’m pioneering.”
I wondered how long it would be before some guy in Bangalore was writing my column about President Obama.
“In brutal terms,” said Macpherson, whose father was a typesetter, printer and photographer, “it’s going to get to the point where saving the industry may require some people losing their jobs. The newspaper industry is coming to a General Motors moment — except there’s no one to bail them out.” He said it would be “irresponsible” for newspapers not to explore offshoring options.
“I pay per piece, just the way it was in the garment business,” he says. “A thousand words pays $7.50.”
A penny for your thoughts? Now I knew my days were numbered.
A Penny for My Thoughts?
By Maureen Dowd
November 30, 2008
(Excerpts)
Pasadena, Calif.
I visited the future, and it was wearing a bow tie and calling itself “Thomas Edison.”
The newspaper business is not only crumpling up, James Macpherson informed me here, it is probably holding “a one-way ticket to Bangalore.”
Macpherson - bow-tied and white-haired but boyish-looking at 53 - should know. He pioneered “glocal” news - outsourcing Pasadena coverage to India at Pasadena Now, his daily online “newspaperless,” as he likes to call it. Indians are writing about everything from the Pasadena Christmas tree-lighting ceremony to kitchen remodeling to city debates about eliminating plastic shopping bags.
“Everyone has to get ready for what’s inevitable — like King Canute and the tide coming in — and that’s really my message to the industry,” the editor and publisher said. “Many newspapers are dead men walking. They’re going to be replaced by smaller, nimbler, multiple Internet-centric kinds of things such as what I’m pioneering.”
I wondered how long it would be before some guy in Bangalore was writing my column about President Obama.
“In brutal terms,” said Macpherson, whose father was a typesetter, printer and photographer, “it’s going to get to the point where saving the industry may require some people losing their jobs. The newspaper industry is coming to a General Motors moment — except there’s no one to bail them out.” He said it would be “irresponsible” for newspapers not to explore offshoring options.
“I pay per piece, just the way it was in the garment business,” he says. “A thousand words pays $7.50.”
A penny for your thoughts? Now I knew my days were numbered.
.
Photo location: Banrai, Uthaitani province
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